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Cultivating a new breed of cyber security for the new shopping experience

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Retailers - be they small local shops, online sellers, or top global brands - generate, transfer, and store more data than ever before, ranging from customer data (both online and in-store, as we have considered in previous articles), to supply chain and asset tracking data. Whether it's shopping online or utilising in-store apps to access the latest savings and special offers, the way customers shop has fundamentally changed forever, with the data they generate online and in person allowing retailers to build up unique personas that drive truly bespoke experiences.

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Embracing the pop-up: how to ensure you are ready to meet your ideal customers anywhere

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The Retail sector is more diverse, dynamic, and rapidly changing than any other time in its history. This not only encompasses the way customers make their purchases – with online shopping, click-and-collect, and in-person shopping all converging to offer true, end-to-end experiences – but also the way retailers open and operate new sites. Whether this means trendy pop-up shops, kiosks at other brands' locations, or booths at events, retailers from up-and-coming start-ups to global leaders are no longer relying on fixed high-street locations to welcome their customers and put their wares on display, instead making sure they are present wherever their ideal customers are, and fully prepared to offer a world-class experience that builds brand recognition and loyalty.

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Tomorrow’s shopping experience isn’t just coming… It might already be here

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When you think of a truly world-class shopping experience, what are the key elements that immediately spring to mind? For most of us, it's the personal touches… We're greeted by name by a familiar shopping assistant, who's already familiar with our preferences and purchasing habit. They'll guide us through the entire experience, offering advice and special offers throughout. Regardless of the actual quality of the product or service, it's these touches that will establish it as high-end in the minds of shoppers and encourage them to cultivate relationships with specific brands. It's a model that the world's most renowned retailers have cultivated for years.
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From routine surveillance to transformational service quality: Why retailers are embracing the next generation of integrated CCTV

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For many years, retailers' CCTV systems and IT infrastructure have operated in relative isolation, competing for space and resources whilst never utilising the full potential of their combined power. The good news is that next-generation IT infrastructure is increasingly bridging this gap, in order to reduce costs, simplify infrastructure, and allow retailers to access a range of actionable data streams through AI and analytics.
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The Retail sector is fundamentally changing, and technology has a critical role to play

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The past decade has been a challenging one for the Retail sector, to say the least. Much has already been written about the impact of online shopping and streaming services on the high street, and the rise of COVID-19 and recent supply chain disruptions have only compounded the challenges facing even the most established brick-and-mortar retailers.
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Retail 4.0: How technology is driving the move from products to experiences

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For a number of years now, the evolution of the Retail sector has typically been positioned as brick-and-mortar shops - including many longstanding fixtures of UK highstreets - fighting a losing battle against online retailers, such as the seemingly monolithic Amazon. However, the reality of the situation is not quite so clear cut…
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Retail 4.0: Envisioning a new era of sustainable shopping

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When it comes to building brand loyalty, customers increasingly expect the retailers they shop from - whether that's online, in person, or via click-and-collect - to demonstrate tangible efforts to operate in an ethical, sustainable, and environmentally friendly manner in everything they do.

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