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'Frictionless' shopping and the rebirth of the high street

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We've been hearing about the impending demise of the high street for years now, ever since online shopping and click-and-collect established themselves as part of our day-to-day lives. And yet, while brick-and-mortar retail has certainly been through a great many challenges and upheavals, it doesn't show any sign of going away quite yet. Rather than simply expecting customers to be content with previous generations' shopping experiences, the sector has demonstrated considerable ingenuity by taking full advantage of emerging technologies to deliver the kind of personalisation that would previously have been the sole preserve of online platforms.

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TWM Solicitors

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High-performance connectivity and seamless Cloud migration delivers the foundation for world-class legal services.

About TWM Solicitors

Originally established in 1799, TWM Solicitors is one of the South-East's leading law firms, with more than 220 employees based across Surrey and London offering an end-to-end range of legal services.

The Challenge

With staff operating out of multiple dispersed offices, TWM required high-performance connectivity between all sites, enabling seamless, highly secure collaboration between teams. Dissatisfied with the quality delivered by their incumbent provider, TWM's IT team engaged Exponential-e as their new connectivity partner, beginning with a complete revamp of the WAN.

The Solution

To achieve a smooth transition to the new network, with zero operational disruption, Exponential-e and TWM deployed a 'shadow' WAN that would ensure connections would remain available to all staff while the migration was completed over the course of six weeks. A key priority for the new network was achieving complete consistency for all offices - a significant challenge given the diverse nature of TWM's premises, which ranged from modern offices to a Victorian building and a sixteenth-century farmhouse. Close collaboration between teams at Exponential-e and TWM, combined with rigorous testing of the new infrastructure before the go-live date, ensured this was achieved across all sites, delivering an immediate return on the initial investment.

The close partnership established throughout this initial deployment was developed further when Exponential-e took over the management of the network's switches, allowing TWM's own IT team to refocus their attention on other business-critical projects.

The partnership entered its second stage when TWM made the decision to migrate from its legacy ISDN-based telephony to a Cloud-based platform, for which Exponential-e provided the foundation in the form of a dedicated VLAN, with its own gateway and firewall, which involved segmenting the existing network and switches, ensuring that that TWM's familiar quality of service would not be compromised.

With the new network infrastructure now established as the foundation, the decision was made to streamline and optimise TWM's VDI environment by migrating to Azure Virtual Desktop, minimising any jitter and ensuring staff at all their offices would enjoy a consistently seamless experience, particularly when accessing the Practice Management System (PMS). Beyond the immediate improvements in terms of performance and availability, this would serve as the foundation for a phased migration from on-premises servers to highly scalable, Cloud-based infrastructure.

These migrations were conducted on a site-by-site basis, with Exponential-e providing hands-on support throughout, ensuring all staff were properly trained in the new systems and able to make full use of their capabilities as quickly as possible. This included roundtable functions around Cloud transformation and cyber security, along with access to pre-sales personnel's specialist knowledge.

Teams from TWM and Exponential-e continue to work closely together in this regard, migrating more legacy on-premises systems into the Cloud, with the end goal being a completely centralised infrastructure that will provide the IT team with full control and visibility at all times, ensuring any potential issues can be proactively identified and resolved, and new teams and offices effortlessly onboarded.

Beyond the quality of the underlying connections, the success of this project has really hinged on the team at Exponential-e's willingness to work closely with us throughout the design of the new infrastructure, and throughout every stage of its deployment. We've got a strong foundation to build on now, and the next phases are already yielding good things.

Alan Barrett, Head of IT, TWM Solicitors.


Solution Benefits 

  • A seamless migration to a new, high-performance WAN, delivering consistent networking quality across a range of diverse sites.
  • High-quality, Cloud-based telephony, powered by a dedicated VLAN, optimising cross-site communication and collaboration.
  • Providing the interconnection between Exponential-e's WAN and Azure through an ExpressRoute link, supporting Cloud migration objectives.
  • An intelligent, phased migration process, avoiding any disruption while maintaining the highest standards of security and compliance.
  • Expert support and consultation from a dedicated account team and a range of technical specialists.
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Reflecting on the 2025 BSA Conference - Modernising the Mutual

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Having returned from the BSA Conference 2025, it was clear that building societies are navigating a critical juncture - balancing their relationship-led service models while addressing the urgent need to modernise outdated systems and improve operational efficiency. Given the current geopolitical climate, and the increasing pace of innovation, developing a strategy that not only solves immediate challenges, but offers sufficient scope to tackle future issues, can often seem like a moving target.

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Why Legal firms are the natural home of hybrid Cloud infrastructure

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Although digital transformation amongst Legal firms has typically been comparatively slow compared to other sectors, the journey has picked up speed over the course of the last decade.

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Always on, always available, and always secure: Rethinking IT at the edge

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As organisations generate, manage, and store more data than ever before, it's not hard to see why the ongoing march of Cloud transformation shows no signs of slowing down. But for all the Cloud's advantages in terms of flexibility, scalability, and cost control, it is not suitable for every application.
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Bringing the Data Centre into the Interconnected Age with Azure Managed Hyper-Converged Infrastructure

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The way organisations design, deploy, manage, and scale their IT infrastructure has changed in ways that would have been inconceivable just ten years ago.
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On-premises hosting vs. public Cloud. Is it time for a third way?

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Organisations' demands of their IT infrastructure continue to evolve at an unprecedented rate, with the drive for growth and innovation needing to be balanced against the need to maintain cost control, visibility, and - crucially, cyber security. Numerous solutions have emerged in response to these challenges, but one of the most pivotal questions organisations must answer is whether to host their critical data and applications on-site, or in the Cloud.

Let's explore the respective advantages and disadvantages of both approaches, and then consider whether the increasing sophistication of modern workloads demand a new approach...

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Why is Object Storage the right solution to underpin your Artificial Intelligence, Machine Learning, Big Data, and IoT analytics strategies?

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Selecting the right storage architecture is essential for organisations that are leveraging Artificial Intelligence (AI), Machine Learning (ML), Big Data and IoT analytics. For example, AI applications that involve scientific and medical research create and interact with numerous large files, and therefore need a storage system that can scale to a petabyte level, with zero restrictions. Similarly, ML applications and Big Data projects require a scalable, cost-effective storage solution to accommodate the high volumes of data that will be produced. This raises the question of which storage solution enterprises should use to underpin their overall analytics strategies.

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What is digital pathology, and how is it helping the Healthcare sector realise the full potential of its data?

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The healthcare sector generates higher volumes of patient data on a daily basis than ever before - all of which conceals a rich vein of opportunities to optimise efficiency and enhance patient care. The demand for more efficient diagnosis and more effective management of data has naturally led to the rise of digital pathology and - in turn - the Picture Archiving and Communication Systems (PACS) that underpin these initiatives.

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Cloud and the top 3 technology considerations for business transformation strategy

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In the final instalment of this story of innovation and Cloud computing, it’s time to explore how a successful transformation strategy yields the best of both worlds -- that is to say, harnessing both Public Cloud and Private Cloud to create a fruitful Hybrid.

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