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The case for digital transformation as the foundation of exceptional customer service

The-case-for-digital-transformation-as-the-foundation-of-exceptional-customer-service

The retail landscape has fundamentally changed in recent years, partly driven by the necessities of COVID lockdowns, and partly by ongoing shifts in customer preferences and behaviour. As we have previously explored on this blog, the familiar high street shopping experience is increasingly converging with online and click-and-collect shopping, offering a new breed of data-driven shopping experience.

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