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Exponential-e & BDO

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Working together to establish a new standard of excellence for IT service desk operations

About BDO

BDO UK provides tax, audit and assurance, advisory, and business outsourcing services to companies across the public and private sectors, with more than 9,500 employees operating out of 18 office locations across the UK.
The Challenge

In order to better support its analysts across the country, the decision was made to execute a full-scale digital transformation of the entire Virtual Contact Centre and Teams Dialling system, building on the existing investment in Microsoft Teams to establish a centralised platform through which end users could make contact via a range of channels, including voice, email, and chatbot. This would ultimately support the phasing out of legacy telephony in favour of more scalable, flexible omnichannel solutions, while providing team leaders with real-time visibility of the entire service desk operation. The quality of BDO's IT service desk improved as an outcome acknowledged by the Service Desk Institute, who awarded it a four-star rating in 2024.

Critical priorities for the project were simplifying the management of Microsoft Teams licences, which needed to be purchased on an individual basis with the incumbent solution, and streamlining and optimising the user journey wherever possible, taking full advantage of the latest innovations in AI-powered automation and analytics.

A rigorous tender process was conducted, with a key priority being the ability to design and deliver a solution within four months, avoiding any operational disruption. At the end of this process, Exponential-e were selected as the sole technology partner for the project, building on an already strong partnership with BDO, and began working closely with their contact centre and back-office teams to determine the ideal specifications for the new platform.

Based on this findings of this assessment process, Exponential-e's Teams Calling as-a-Service platform, integrated with the industry-leading Five9 Intelligent CX suite and the ServiceNow® ITSM solution, was identified as the perfect fit for BDO's requirements, providing users with the Teams functionality they had come to depend on, while also opening the door to a wide range of potential enhancements. 

The Solution

The tools Exponential-e have provided have contributed towards the digital transformation journey BDO have been on. Our mutual passion for the user experience has helped us reshape our whole approach to the service desk, and we're very much looking forward to building on these successes in the years ahead.

Lee Trimmer, Head of Service Delivery, BDO

The first phase of the deployment involved managing a seamless transition for all analysts and end users by replicating their existing Teams functionality in the new platform, allowing them to start making use of it straight away. This meant the migration process was completely invisible to the 6,000 employees already using Teams.

With this foundation in place, BDO began working with their dedicated account team to identify potential opportunities for automation, the first of which involved the onboarding process for new joiners, who would automatically receive an email with the details of the Teams dial pad, with no manual intervention required. At the same time, should an end user leave the company, their account would automatically be closed and their number made available again. This pay-as-you-go model immediately resulted in tangible cost savings by ensuring BDO would only ever pay for the licences in active use.

Building on this, the Five9 platform was heavily customised to suit BDO's specific goals for its overall user journey. Key to this was the integration of the platform's chatbot with BDO's own Azure LLM and ServiceNow®, allowing it full access to an evolving knowledge library. This bespoke chatbot (dubbed ELSA!) is now able to automatically direct users to the article most likely to lead to a successful resolution. If it is unable to do so, they are automatically put through to the appropriate analyst.

ELSA's intuitive, conversational interface and broad range of insights meant the initial uptake was high, averaging more than 200 interactions per month, of which around 50% are resolved with no need for human intervention. The chatbot's capabilities have since been extended to run automated routine fixes with BDO's primary audit tool, saving service desk analysts time and offering the users faster resolutions.

As a result of these improvements, BDO have significantly reduced their service desk's dependence on traditional telephony and email, with most end users now preferring the inherent flexibility and ease of the new chat and self-service options, allowing analysts to more efficiently manage their cases.

With the implementation of Five9's workforce engagement tool, BDO are looking to automate further quality control checks to focus directly on problem areas rather than relying on dip sampling calls. Through the application of intelligent analytics, this identifies which interactions team leaders should listen to in order to support their analysts, identify gaps in the user experience, and act on new opportunities for improvement as they emerge. When combined with the technical data collected by ServiceNow®, this will provide BDO with a holistic, real-time view of its entire service desk operation.

The transformation of BDO's service desk was later recognised at the Service Desk Institute's 2025 awards ceremony, where it was named as 'Service Desk of the Year – Large Team'. It is also now eligible to be certified as a five-star service desk, of which there are only four in the world at the time of writing.

BDO have long led the charge for service desk excellence, and the success of this project is testament to that. When people and technology come together in this way, a seamless, interconnected user experience becomes possible across every channel, which I fully expect to become the new standard for service desk operations.

Gareth Hayes, Head of UC & CX Solutions, Exponential-e

Solution Benefits

  • A seamless migration process from disparate legacy technologies, with no disruption to day-to-day operations

  • Intelligent automation of routine processes enhances analysts' efficiency and performance, freeing them to focus on the most complex cases

  • 50% of all interactions resolved without any need for human intervention, thanks to a bespoke chatbot and evolving knowledge base 

  • Automated onboarding and offboarding of employees and sustainable cost savings through pay-as-you-go pricing
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Smart spaces and the new guest experience - rethinking the network’s role in hospitality

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Across the Hospitality & Leisure sector, from pubs to five-star hotels - guests' expectations have evolved in ways that would have been impossible to imagine just a decade ago.

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Exponential-e & Atlas Hotels Case Study

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About Atlas Hotels

Atlas Hotels is the largest European franchise of Holiday Inn Express, operating 60 hotels across key business and leisure destinations in the UK, and one in Dresden, Germany. With over 20 years' experience in the hospitality sector, Atlas Hotels manages a diverse portfolio of 7,555 hotel rooms, providing business and leisure travellers with unparalleled service and comfort.
The Challenge

Atlas' guests expect the highest quality internet connectivity in their rooms, particularly business travellers who depend on access to critical online services. This placed considerable demands on the resilience of their network and the available bandwidth, with little consistency in the available speeds at different sites.

At the same time, as Atlas' continued its expansion into new locations, seamless cross-site communication and collaboration between staff had become an essential part of its day-to-day operations. However, the Property Management System (PMS) still utilised on-site legacy servers, which increasingly limited the performance and availability of this critical platform, leading to multiple challenges around resource management and operational efficiency.

Atlas Hotels therefore sought to consolidate the disparate network solutions across its various sites under a single supplier. The aim was a unified, 'always-on' infrastructure that would provide seamless, secure, and highly available connectivity for both staff and guests, helping maintain the world-class service quality on which Atlas had built its reputation.

In addition to this foundational connectivity, the digital transformation initiative would also involve a full transition to a modern Cloud environment that would optimise the performance and availability of the PMS, while enhancing scalability and cost control as Atlas continued to expand its portfolio of sites and the range of services it offered its guests.

The Solution

Having a single supplier for a project of this scale is so important. The team at Exponential-e weren't just on hand throughout each phase, ensuring we were able to hit our targets on time and to budget, but they have always been just a call away if we have any concerns. They have also offered invaluable input into ways we can further optimise our guest experience and broaden our range of services.

Ben Otton, IT Manager, Atlas Hotel

Once the project specifications had been defined and agreed upon, Exponential-e worked closely with Atlas Hotels' IT teams at both the head office and various hotel locations across the UK, under the direction of a dedicated Exponential-e project manager, ensuring that their specific needs were met at every stage of the implementation.

The first phase of the project focused on the deployment of highly resilient, 1Gb connectivity across all 60 Atlas Hotels locations, leveraging Exponential-e's own enterprise-class network to ensure consistent quality and availability for all guests and staff, with built-in redundancy to ensure 24/7 availability and minimal downtime. This resulted in double the available internet speeds at multiple sites, particularly those still reliant on legacy connectivity.

The second phase focused on migrating the legacy on-site infrastructure to a secure, highly available private Cloud, configured with end-to-end encryption and advanced firewall protection to guarantee the integrity of guests' data. By moving virtualised servers and workloads into this new environment, the resulting improvements in performance, scalability, and the availability of critical systems – particularly the central PMS – allowed for more efficient resource management, freeing staff to focus on the guest experience.

The entire migration process was completed in six months, with minimal disruption to Atlas' day-to-day operations. For additional levels of resilience, a robust disaster recovery plan was put in place, ensuring business continuity would always be maintained in the event of a system failure or data loss.

The partnership between Exponential-e and Atlas Hotels continues to evolve, with plans already in place to further enhance the guest experience through the application of new technologies. This includes implementing the next generation of interconnected meeting and event spaces at all 60 sites, incorporating advanced AV systems, platforms for simplified booking, and high-performance video conferencing.

With this successful transformation, Atlas Hotels now has a robust, high-performance, and secure digital foundation in place, which will support their ongoing growth and operational excellence. As more locations are added to the Atlas portfolio, Exponential-e will continue to expand and optimise the network infrastructure, ensuring all guests and staff continue to enjoy the highest quality connectivity and new opportunities for improvement can be identified and acted upon.

Solution Benefits

  • Highly resilient 1Gb connectivity available for staff and guests at all 60 Atlas sites across the UK and beyond, encompassing 7,555 hotel rooms

  • Improved communication and collaboration between dispersed staff, with optimal performance and availability for the central PMS

  • A seamless migration to a highly secure private Cloud environment, with in-built redundancy and robust disaster recovery systems minimising the risk of downtime

  • Effortless scalability and potential for future upgrades, supporting Atlas Hotels' ongoing growth and the adoption of emerging technologies
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Balancing safety, security, and unforgettable welcomes in the Pub of the Future

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Like many longstanding institutions, Britain's world-renowned pubs are undergoing their own digital transformation journey, utilising leading-edge technologies to offer truly personalised experiences to patrons of all ages and backgrounds - from longstanding regulars visiting for their usual pint, to families looking for a meal, and young professionals working on the go. It's an exciting time for the sector as a whole, but at the same time, the drive for modernisation must not come at the expense of patrons' safety and enjoyment.

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A new model for technology partnerships in the Hospitality & Leisure sector

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The Hospitality & Leisure sector is inherently people-focused, with the personal touch making all the difference to guests' experiences. But, as we have already discussed on this blog, the multiple lockdowns in response to COVID-19 have forced to the entire sector to adopt new ways of engaging with guests, utilising next-gen smart technology to deliver truly bespoke experiences and streamlined access to a wide range of services.
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Technology in the Hospitality Industry - Maintaining the Human Touch in the Age of Social Distancing

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2020 has proven a challenging time for the global hospitality sector. As with virtually every industry impacted by COVID-19, the sector has been forced to completely re-evaluate the way it delivers its services, in order to comply with government regulations and - most importantly - guarantee the continued safety of both guests and staff.

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Why data is becoming the lifeblood of the Hospitality & Leisure sector

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There's no doubt that the past two years have challenged the Hospitality & Leisure sectors in ways that would previously have been unimaginable, with social distancing requirements limiting the number of guests who can be hosted and making familiar processes like checking in and out significantly more complex. But, like every sector impacted by the pandemic, these challenges have inspired a new wave on innovation, as IT infrastructure has evolved to support staff and guests alike, ensuring safety does not have to come at the expense of an enjoyable stay.

Let's consider some of the ways the challenges of COVID-19 have impacted the Hospitality & Leisure sector, and how the lessons learned can - in the long term - open up new opportunities to deliver truly unforgettable experiences for every guest…

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Hospitality & Leisure is getting ready to bounce back

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With lockdown restrictions finally easing, and the public looking forward to enjoying the different activities they have been deprived of for the past two years, it's certainly an exciting time for the UK's Hospitality & Leisure sector. But as hotels get ready to open their doors again, it is essential that hospitality professionals do not lose sight of the challenges that will be involved.

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The pub of the future: the data-driven transformation of a great British institution

The pub of the future: the data-driven transformation of a great British institution

Like many fixtures of our lives, Britain's pubs were heavily impacted by COVID-19, with their familiar patrons unable to come in for a post-work drink, or meet with friends at the weekend. But while it was undoubtedly a difficult period for the industry as a whole, this great British institution did as it has always done, and adapted to suit its patrons' evolving requirements.

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