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Retail 4.0: How technology is driving the move from products to experiences

Retail-4.0-How-Technology-is-driving-the-move-from-prodcuts-to-experiences
For a number of years now, the evolution of the Retail sector has typically been positioned as brick-and-mortar shops - including many longstanding fixtures of UK highstreets - fighting a losing battle against online retailers, such as the seemingly monolithic Amazon. However, the reality of the situation is not quite so clear cut…
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