The Retail sector is more diverse, dynamic, and rapidly changing than any other time in its history. This not only encompasses the way customers make their purchases – with online shopping, click-and-collect, and in-person shopping all converging to offer true, end-to-end experiences – but also the way retailers open and operate new sites. Whether this means trendy pop-up shops, kiosks at other brands' locations, or booths at events, retailers from up-and-coming start-ups to global leaders are no longer relying on fixed high-street locations to welcome their customers and put their wares on display, instead making sure they are present wherever their ideal customers are, and fully prepared to offer a world-class experience that builds brand recognition and loyalty.
The past decade has been a challenging one for the Retail sector, to say the least. Much has already been written about the impact of online shopping and streaming services on the high street, and the rise of COVID-19 and recent supply chain disruptions have only compounded the challenges facing even the most established brick-and-mortar retailers.
Manuela is the founder of the CX consultancy CXellence and has been working with prominent organisations across private and public sectors to help the...