Digitising the high street, part two: How?

Digitising-the-high-street-part-2-How

In part one of this two part blog series, we looked at why "bricks-and-mortar" retailers are embracing Digital Transformation in order to compete with the new breed of online retail giants.

In part two, we look at the specific challenges Digital Transformation is throwing up for the high street, and how these challenges can be addressed.

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Digitising the high street, part one: Why?

Digitising-the-high-street-part-1-Why

As highlighted by a Retail CIO roundtable discussion held by Exponential-e, in order to compete with e-commerce "bricks-and-mortar" retailers will have to personalise their in-store experiences - and they'll need to do so with the aid of Digital Transformation.

In part one of this two part blog series, we look at why the high street needs Digital Transformation to survive and prosper.

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Why a stable network should be every bricks-and-mortar retailer’s bread-and-butter

Why-a-stable-network-should-be-every-bricks-and-mortar-retailers-bread-and-butter

According to the latest PwC report, about 14 shops are closing every day in the UK as the high street faces one of its toughest seasons in five years. It’s no secret that the convenience of online shopping has been challenging retailers for some time now. With the world of technology ever changing, retailers need to adapt in order to keep up with both their immediate competitors and the wider industry.

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