The retail playbook has been fundamentally rewritten. Customer journeys are omnichannel by default, IoT sensors are now omnipresent in both warehouses and shop floors, and AI is moving from pilot to P&L at an unprecedented pace. And the results are already proving transformative:
- Time-to-open: New stores and pop-ups are networked, secured, and POS-ready in days, not weeks.
- CX becomes predictive: Personalised offers and staffing respond to real-time signals, not yesterday's batch.
- Shrink is minimised: Vision-based loss prevention, plus better on-shelf availability.
- Cost-to-serve falls: Energy, logistics, and labour are optimised by rich streams of real-time date.
- Audits are boring (in a good way!): PCI and security postures are continuously and consistently maintained across estates and partners.
But in the race to access all these potential benefits, the winners aren't the ones with the flashiest demos – they're the ones with a rock-solid digital foundation that lets AI and IoT platforms scale safely, securely, and intelligently, store by store.
So, from Exponential-e's vantage point across cloud, connectivity, cyber, and communications, and our ongoing conversations with top retailers across the UK, here's what "AI/IoT-ready" actually means for the sector, and how we can begin laying those all-important foundations…
A network built for real-time, store-level intelligence
IoT and AI thrive on low latency and high availability, particularly when Point of Sale (PoS), inventory, and computer-vision workloads are increasingly interconnected. That means the underling WAN stops being a cost line and becomes a growth platform. Frictionless shopping experiences, incorporating queue-free checkout, real-time offers, and dynamic pricing, depend on fast, reliable data flows at the edge.
Software-defined networking, built on a private VPLS core, makes this practical at scale, offering centralised control, application-aware routing, seamless use of diverse access (i.e. ethernet, 4G/5G), and integrated security. Beyond the immediate operational advantages of avoiding hairpinning over the public internet and low, predictable latency, such networks offer the scalability and agility needed for pop-ups, seasonal peaks, and new store openings, where day-one uptime and policy consistency are required.
This should be complemented with enterprise IoT/M2M SIMs that deliver multi-carrier access and centralised control for store sensors, handhelds, lockers, smart signage, and similar devices.
Cloud and edge compute as a single, unified platform
AI-assisted retail is a hybrid sport: heavy training and data engineering in the Cloud, instant inference and control at the edge. To this end, retailers pursuing "always-on", augmented stores are converging 5G, IoT, and AI with edge compute to deliver truly personalised experiences in the moment, not hours later. This next-gen local processing, with edge computing implemented in every store, delivers a seamless PoS for customers, while simultaneously optimising staff's efficiency and reducing backhaul costs.
In the longer term, centralised data platforms and AI services can crunch multi-store telemetry for demand forecasting, replenishment, and customer analytics, offering a rich stream of actionable insights that enable reduced energy usage, automated restocking tasks, and smoother labour scheduling - immediate, powerful operational wins.
These capabilities can be developed into a standardised model and then be deployed, managed, and scaled consistently across new sites as retailers expand their operations. It's no surprise that multiple European retailers are already doing exactly this to not only protect their immediate margin and availability, but also accelerate their future growth plans.
Embracing the 'secure by design' model
Retail IT estates increasingly span POS, e-commerce, click-and-collect, and IoT devices. However, more devices and more data mean an increased attack surface, particularly when it comes to customers' payment data. As a result, robust security must be embedded in the design of all systems, platform, and processes, not bolted on later. Forward-thinking retailers are already rolling out this 'secure by design' approach, building customer trust through multi-layered, PCI-DSS-ready security ecosystems that allow for continuous monitoring and intelligently automated policy enforcement.
Secure Access Service Edge (SASE) has a key role to play here, converging network and security in the Cloud and offering numerous pathways to establishing identity-centric access, micro-segmentation of IoT devices, and uniform policies across stores and partners. Even with thousands of distributed end points, all this can be accessed through a single pane of glass - a "single source of truth" for all networks, devices, and workloads.
Taking the next step of your AI/IoT journey
AI and IoT in retail aren't separate projects; they must be treated as fundamental parts of a single, software-defined platform that reaches every shelf, sensor, and checkout. Build the network and edge right, wrap it with zero-trust security, and connect it to a governed data and AI backbone, then scale and optimise what works.
If you'd like this distilled into a tailored blueprint for your own estate (i.e. current stores, formats, and use-case priorities), we can map the stack, identify quick wins, and sequence the roadmap to outcomes, with everything overlaid by a single SLA, as a fully integrated service. Get in touch to discuss your own AI and IoT goals and let's make sure you're building on the right digital foundation!
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Establishing IT as a true driver for innovation across the UK's Construction Sector
About Knight Harwood
Knight Harwood is a trusted provider of construction and engineering expertise to a wide range of leading brands and organisations across the UK, with a particular focus on London and the Home Counties. Projects range from new build to heavy and structural refurbishments and fit out, with a highly collaborative, proactive approach ensuring the highest levels of quality, from design to completion.
"What sets Exponential-e apart is that we can really tailor the way services are delivered and expedite the whole process, should the need arise. We've got a solution that really works for us, and – most importantly – I know I can email Nelly with anything, and she'll be right on it."
Rob Symmons, Head of IT, Knight Harwood
The Challenge
Construction projects, by their very nature, require an agile approach to IT, due to the highly varied nature of the sites and the stringent timeframes that must be adhered to. Sites often require connectivity to deployed at just a few days' notice, which means the sector's technology partners must be able to operate with the highest levels of flexibility and agility, working closely with organisations' own IT teams to ensure project requirements are consistently communicated, understood, and properly executed.
To fulfil these singular requirements, Knight Harwood engaged Exponential-e as their trusted technology partner, providing both fibre connectivity and key software licenses.
The Solution
A dedicated account manager serves as Knight Harwood's primary point of contact at Exponential-e, ensuring all projects can be initiated and completed within the designated timelines. To offer further support around project delivery, Knight Harwood's team have direct access to multiple specialists across Exponential-e - including several at director level - who are on-hand whenever needed.
A key focus is providing the foundational connectivity to new sites, working closely with Knight Harwood's own teams to ensure that project specifications have been understood and acted upon, and all targets and deadlines achieved. This includes establishing how the underlying infrastructure will be managed, and how it is expected to be developed in the future.
Exponential-e's ongoing deployment of fibre under the streets of London has proven critical to the success of numerous construction projects around the city centre, with the ideal connectivity readily available well in advance of the desired opening day. This responsiveness has been further enhanced by Exponential-e's contractual flexibility and ability to conduct site surveys with as little as forty-eight hours' notice, ensuring the required connections can be made as soon as possible.
The hands-on support of their account manager has massively streamlined Knight Harwood's deployment processes for each project, complementing the highly flexible, agile nature of their work on some of the UK's most innovative construction projects.
Exponential-e also provides multiple key software licences for Knight Harwood's teams, including Fortinet and Mimecast, as a fully managed service, enhancing the flexibility and scalability of their IT ecosystem, and ensuring they continue to enjoy highly competitive pricing for these platforms.
This partnership continues to evolve further with each project, with Exponential-e operating as an extension of Knight Harwood's own team, optimising their agility and ensuring they can always focus their time and resources on areas where they can add the most value to each project.
Solution Benefits
- Hands-on support throughout every stage of project delivery, with a dedicated account manager serving as a single point of contact.
- A highly flexible, agile approach to project delivery, allowing high-performance connectivity to be deployed within the tightest deadlines.
- Highly competitive pricing for multiple key software licences, delivered as a fully managed service.
- A bespoke approach to each deployment, ensuring the most specific requirements can always been fulfilled on time and to budget.
"Knight Harwood's IT department operates as a lean team, but working with Exponential-e, we've shown that things can be done differently, and IT can be a real asset to the company. Now, it's focused on transformation rather than just resolving problems, driving efficiency across the board and enhancing our staff's capabilities."
Rob Symmons, Head of IT, Knight Harwood
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High-performance connectivity and seamless Cloud migration delivers the foundation for world-class legal services.
About TWM Solicitors
Originally established in 1799, TWM Solicitors is one of the South-East's leading law firms, with more than 220 employees based across Surrey and London offering an end-to-end range of legal services.
The Challenge
With staff operating out of multiple dispersed offices, TWM required high-performance connectivity between all sites, enabling seamless, highly secure collaboration between teams. Dissatisfied with the quality delivered by their incumbent provider, TWM's IT team engaged Exponential-e as their new connectivity partner, beginning with a complete revamp of the WAN.
The Solution
To achieve a smooth transition to the new network, with zero operational disruption, Exponential-e and TWM deployed a 'shadow' WAN that would ensure connections would remain available to all staff while the migration was completed over the course of six weeks. A key priority for the new network was achieving complete consistency for all offices - a significant challenge given the diverse nature of TWM's premises, which ranged from modern offices to a Victorian building and a sixteenth-century farmhouse. Close collaboration between teams at Exponential-e and TWM, combined with rigorous testing of the new infrastructure before the go-live date, ensured this was achieved across all sites, delivering an immediate return on the initial investment.
The close partnership established throughout this initial deployment was developed further when Exponential-e took over the management of the network's switches, allowing TWM's own IT team to refocus their attention on other business-critical projects.
The partnership entered its second stage when TWM made the decision to migrate from its legacy ISDN-based telephony to a Cloud-based platform, for which Exponential-e provided the foundation in the form of a dedicated VLAN, with its own gateway and firewall, which involved segmenting the existing network and switches, ensuring that that TWM's familiar quality of service would not be compromised.
With the new network infrastructure now established as the foundation, the decision was made to streamline and optimise TWM's VDI environment by migrating to Azure Virtual Desktop, minimising any jitter and ensuring staff at all their offices would enjoy a consistently seamless experience, particularly when accessing the Practice Management System (PMS). Beyond the immediate improvements in terms of performance and availability, this would serve as the foundation for a phased migration from on-premises servers to highly scalable, Cloud-based infrastructure.
These migrations were conducted on a site-by-site basis, with Exponential-e providing hands-on support throughout, ensuring all staff were properly trained in the new systems and able to make full use of their capabilities as quickly as possible. This included roundtable functions around Cloud transformation and cyber security, along with access to pre-sales personnel's specialist knowledge.
Teams from TWM and Exponential-e continue to work closely together in this regard, migrating more legacy on-premises systems into the Cloud, with the end goal being a completely centralised infrastructure that will provide the IT team with full control and visibility at all times, ensuring any potential issues can be proactively identified and resolved, and new teams and offices effortlessly onboarded.
Beyond the quality of the underlying connections, the success of this project has really hinged on the team at Exponential-e's willingness to work closely with us throughout the design of the new infrastructure, and throughout every stage of its deployment. We've got a strong foundation to build on now, and the next phases are already yielding good things.
Alan Barrett, Head of IT, TWM Solicitors.
Solution Benefits
- A seamless migration to a new, high-performance WAN, delivering consistent networking quality across a range of diverse sites.
- High-quality, Cloud-based telephony, powered by a dedicated VLAN, optimising cross-site communication and collaboration.
- Providing the interconnection between Exponential-e's WAN and Azure through an ExpressRoute link, supporting Cloud migration objectives.
- An intelligent, phased migration process, avoiding any disruption while maintaining the highest standards of security and compliance.
- Expert support and consultation from a dedicated account team and a range of technical specialists.
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About the Networked Fire Services Partnership (NFSP)
The Network Fire Services Partnership (NFSP) works to drive closer collaboration between fire & rescue services across Devon and Somerset, Dorset & Wiltshire, Hampshire & IOW, and Kent, operating out of four control rooms to maximise the effectiveness and availability of critical services across these regions.
The Challenge
With fire and emergency services, any downtime could cost lives, which means the quality of our underlying network and– in turn – the performance and availability of key platforms are top priorities for us.
Neil McKeever, NFSP Technical Lead
The NFSP utilises a Control and Dispatch (CAD) system to interlink its four control rooms, ensuring seamless, secure flows of data in order to maximise ease of communication and, in turn, deployment times. This system is constantly evolving to better serve citizens across the country and – ultimately – save lives.
In order to optimise the performance of the newest iteration of the CAD platform, a decision was made to split off the NFSP's underling network, utilising the existing network for day-to-day operations, while deploying a new, fully dedicated network for CAD applications.
Following a competitive tender process, the Exponential-e Group's 20-year pedigree in the design and delivery of critical infrastructure,
their experts' personal experience within a range of emergency services, and the inherent resilience of their self-owned, enterprise-class network made them a clear standout, and so they were selected as the NFSP's new networking partner, providing RO2 connectivity between the NFSP's control rooms, back-up control rooms, and the NEC data centres in which the new iteration of their CAD platform would be hosted.
Exponential-e's specialists immediately began working closely with the NFSP's own teams to establish the new network specifications and plan for a successful rollout of the new platform, while also preparing for the impending launch of the new Emergency Services Network (ESN).
The Solution
Thanks to Exponential-e's continued support, we're now in a good position for the upcoming launch of the ESN, which will open the door to further enhancements in the future.
Neil McKeever, NFSP Technical Lead
It was decided that the existing network would remain in place throughout the deployment of the new one, with the current CAD platform continuing to run on it. This would not only ensure any downtime could be completely avoided – an absolute necessity for a project of this nature – but also allow for a more intelligent, phased deployment process for the new platform, with ample scope to sandboxing, testing, and in-built redundancy until it was ready for a full-scale deployment, with the legacy platform phased out completely.
A dedicated account team took full responsibility for the design and the delivery of this new network, working with existing infrastructure where appropriate, and deploying completely new fibre where it was required. The project plan was designed so the NFSP could begin making use of individual connections as soon as they became available, in parallel with ongoing testing and deployment processes, ensuring the desired benefits could be realised as soon as possible.
This involved the most rigorous standards of performance and availability, in order to support real-time communications between the NFSP's control rooms, their colleagues, and all citizens who would need to make contact for any reason. Exponential-e's role in the Government's ESN project is critical here, ensuring the NFSP will be able to begin making use of this UK-wide network's capabilities as soon as it launches, further enhancing communication, collaboration, and responsiveness for frontline emergency service workers across the country.
Exponential-e are set to continue working with the NFSP in the years ahead, ensuring the underlying network continues to support the seamless delivery of fire and emergency services, maximising the number of lives saved.
Solution Benefits
- Highly resilient, highly secure R02 connectivity between four control rooms, their back-ups, and NEC data environments, optimising the performance and availability of a key control and command platform
- Hands-on consultation and support from a dedicated team of networking experts with years of hands-on experience across the emergency services
- A phased deployment process, managed by a dedicated account team, minimising operational disruption and maximising time-to-value
- Hands-on support from the only privately-owned British company involved in the UK Government's ESN project
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