The retail playbook has been fundamentally rewritten. Customer journeys are omnichannel by default, IoT sensors are now omnipresent in both warehouses and shop floors, and AI is moving from pilot to P&L at an unprecedented pace. And the results are already proving transformative:
But in the race to access all these potential benefits, the winners aren't the ones with the flashiest demos – they're the ones with a rock-solid digital foundation that lets AI and IoT platforms scale safely, securely, and intelligently, store by store.
So, from Exponential-e's vantage point across cloud, connectivity, cyber, and communications, and our ongoing conversations with top retailers across the UK, here's what "AI/IoT-ready" actually means for the sector, and how we can begin laying those all-important foundations…
IoT and AI thrive on low latency and high availability, particularly when Point of Sale (PoS), inventory, and computer-vision workloads are increasingly interconnected. That means the underling WAN stops being a cost line and becomes a growth platform. Frictionless shopping experiences, incorporating queue-free checkout, real-time offers, and dynamic pricing, depend on fast, reliable data flows at the edge.
Software-defined networking, built on a private VPLS core, makes this practical at scale, offering centralised control, application-aware routing, seamless use of diverse access (i.e. ethernet, 4G/5G), and integrated security. Beyond the immediate operational advantages of avoiding hairpinning over the public internet and low, predictable latency, such networks offer the scalability and agility needed for pop-ups, seasonal peaks, and new store openings, where day-one uptime and policy consistency are required.
This should be complemented with enterprise IoT/M2M SIMs that deliver multi-carrier access and centralised control for store sensors, handhelds, lockers, smart signage, and similar devices.
AI-assisted retail is a hybrid sport: heavy training and data engineering in the Cloud, instant inference and control at the edge. To this end, retailers pursuing "always-on", augmented stores are converging 5G, IoT, and AI with edge compute to deliver truly personalised experiences in the moment, not hours later. This next-gen local processing, with edge computing implemented in every store, delivers a seamless PoS for customers, while simultaneously optimising staff's efficiency and reducing backhaul costs.
In the longer term, centralised data platforms and AI services can crunch multi-store telemetry for demand forecasting, replenishment, and customer analytics, offering a rich stream of actionable insights that enable reduced energy usage, automated restocking tasks, and smoother labour scheduling - immediate, powerful operational wins.
These capabilities can be developed into a standardised model and then be deployed, managed, and scaled consistently across new sites as retailers expand their operations. It's no surprise that multiple European retailers are already doing exactly this to not only protect their immediate margin and availability, but also accelerate their future growth plans.
Retail IT estates increasingly span POS, e-commerce, click-and-collect, and IoT devices. However, more devices and more data mean an increased attack surface, particularly when it comes to customers' payment data. As a result, robust security must be embedded in the design of all systems, platform, and processes, not bolted on later. Forward-thinking retailers are already rolling out this 'secure by design' approach, building customer trust through multi-layered, PCI-DSS-ready security ecosystems that allow for continuous monitoring and intelligently automated policy enforcement.
Secure Access Service Edge (SASE) has a key role to play here, converging network and security in the Cloud and offering numerous pathways to establishing identity-centric access, micro-segmentation of IoT devices, and uniform policies across stores and partners. Even with thousands of distributed end points, all this can be accessed through a single pane of glass - a "single source of truth" for all networks, devices, and workloads.
AI and IoT in retail aren't separate projects; they must be treated as fundamental parts of a single, software-defined platform that reaches every shelf, sensor, and checkout. Build the network and edge right, wrap it with zero-trust security, and connect it to a governed data and AI backbone, then scale and optimise what works.
If you'd like this distilled into a tailored blueprint for your own estate (i.e. current stores, formats, and use-case priorities), we can map the stack, identify quick wins, and sequence the roadmap to outcomes, with everything overlaid by a single SLA, as a fully integrated service. Get in touch to discuss your own AI and IoT goals and let's make sure you're building on the right digital foundation!
The retail landscape has fundamentally changed in recent years, partly driven by the necessities of COVID lockdowns, and partly by ongoing shifts in customer preferences and behaviour. As we have previously explored on this blog, the familiar high street shopping experience is increasingly converging with online and click-and-collect shopping, offering a new breed of data-driven shopping experience.
With fundamental shifts in consumer behaviour, changing economic conditions, and a rapidly evolving regulatory environment, it's a challenging but exciting time for the UK's retail sector, and technology has a key role to play. In particular, advances in IT and networking solutions are empowering retailers to enhance their operational efficiency, improve the customer experience, and retain their competitive edge in an increasingly online and interconnected world.
Like many longstanding institutions, Britain's world-renowned pubs are undergoing their own digital transformation journey, utilising leading-edge technologies to offer truly personalised experiences to patrons of all ages and backgrounds - from longstanding regulars visiting for their usual pint, to families looking for a meal, and young professionals working on the go. It's an exciting time for the sector as a whole, but at the same time, the drive for modernisation must not come at the expense of patrons' safety and enjoyment.
Like many fixtures of our lives, Britain's pubs were heavily impacted by COVID-19, with their familiar patrons unable to come in for a post-work drink, or meet with friends at the weekend. But while it was undoubtedly a difficult period for the industry as a whole, this great British institution did as it has always done, and adapted to suit its patrons' evolving requirements.
The Retail sector is more diverse, dynamic, and rapidly changing than any other time in its history. This not only encompasses the way customers make their purchases – with online shopping, click-and-collect, and in-person shopping all converging to offer true, end-to-end experiences – but also the way retailers open and operate new sites. Whether this means trendy pop-up shops, kiosks at other brands' locations, or booths at events, retailers from up-and-coming start-ups to global leaders are no longer relying on fixed high-street locations to welcome their customers and put their wares on display, instead making sure they are present wherever their ideal customers are, and fully prepared to offer a world-class experience that builds brand recognition and loyalty.