Across the Hospitality & Leisure sector, more and more data is generated and stored than ever before, throughout every stage of the guest experience. From the initial check-in, to accessing amenities, and post-visit engagement, the modern guest experience is truly interconnected, offering hospitality professionals numerous opportunities to build brand loyalty and develop powerful USPs. It's a transformative time for the sector as a whole, but these growing volumes of data present an extremely attractive target for bad actors. We just have to look at the growing number of high-profile breaches in recent years - where the targets have been left unable to trade and forced to contend with operational disruption, financial penalties, and reputational damage – to see the potentially irreparable effects of such attacks.
It's no surprise that guests expect concrete reassurance that their data will remain secure throughout the duration of their stay and beyond. As a result, organisations across the sector are investing in their cyber security ecosystems, phasing out legacy systems in favour of Security Information and Event Management (SIEM) and Security Orchestration, Automation, and Response (SOAR) platforms that provide fully centralised control and visibility of highly dispersed sites.
The challenge here is that the right digital investments are just the first step towards developing a robust cyber security posture. As seasoned hospitality professionals will already be very much aware, when people and technology come together, great things happen. And it's the same with cyber security.
SIEM and SOAR platforms provide rich veins of actionable, real-time security data in the form of logs, alerts, and analytics. However, far too many organisations investing in such platforms fail to consider how this data will be acted upon, and how a real security alert will be managed. Indeed, in many cases, their internal IT teams simply lack the time and resources to do so - a situation compounded by the growing diversity of cyber security portfolios, where multiple platforms from different providers have been integrated.
This is where a Security Operations Centre (SOC) becomes essential. A world-class SOC combines skilled analysts, defined processes, and supporting technologies to monitor, investigate, and respond to potential threats in real time. Without this operational layer, the expected ROI of digital platforms all-too-often fails to materialise, and in a worst-case scenario, the lack of defined processes may even lead to a security breach going undetected.
However, for many hospitality providers, building and maintaining an effective SOC in-house can be prohibitively challenging, and so there is a strong case to be made for implementing managed SOC services, as many across the sector have already found. Here, trusted partners' own specialists provide round-the-clock monitoring and response, acting as an extension of internal teams. This approach allows organisations to develop a stronger, more agile security posture, while simultaneously enabling internal resources to remain focused on delivering exceptional guest experiences.
So, if you're in any doubt about your overall security posture - whether that's systems, processes, or both - don't hesitate to contact us. Based on a thorough evaluation of your existing systems and processes, we will work closely with you to design, deploy, and maintain a cyber ecosystem that fully supports your day-to-day operations, freeing you to focus on delivering seamless, exceptional experiences for every guest, every time.
A comprehensive overview of digital transformation for the entire Hospitality & Leisure sector.
- Building your guest experience on the right digital foundation.
- Ensuring your infrastructure continues to evolve with your business.
- Turning one-off guests into loyal, repeat customers.
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An AI-powered Approach to Delivering Local Government Services
The UK's local councils are challenged on a growing range of fronts. Budgets and resources are shrinking, but citizens' expectations around the quality and availability of the full range critical services must still be fulfilled, whether this involves making sure the bins are always collected on time, or ensuring the most vulnerable are able to access the support they need. Indeed, at the time of writing, one local council's list of services runs to seventeen pages, with over four-hundred individuals involved in their delivery.
Put simply, councils' frontline staff are being forced to do more with less, making these highly complex service environments prime candidates for intelligent automation. But, as is often the case when it comes to the deployment of agentic AI technologies - there's a lot to consider if the initial investment is to deliver the desired outcomes. Consider the following:
- 66% of councils have trouble understanding where AI can deliver the greatest value.1
- 43% of local councils saying the lack of clear use cases is a barrier to AI adoption.2
While many councils have already realised agentic AI's applications for purely transactional services (e.g. the payment of parking fines or council tax), it is clear that a deeper understanding of its potential applications is still needed.
One common misunderstanding around AI is that it is best used to replace human agents wherever possible, but this is a fatal misconception. This technology's full potential is as an enabler and enhancer of human expertise and experience, allowing frontline staff to consistently deliver their best while simultaneously ensuring their wellbeing is protected.
Consider a list of services like the one we touched on at the beginning of this article - a quite typical service wrap for local Government organisations. No human agent could sensibly be expected to be able to deliver that many services, but at the same time, hiring individual specialists for every area is not going to be practical when doing more with less is the order of the day.
Agentic AI offers a third way, automatically putting the information and resources agents need to deliver successful resolutions right at their fingertips, without requiring them to manually parse complex knowledge libraries.
AI's ability to translate high volumes of data into an actionable form in real-time is unprecedented. Critically, this does not just have to mean formal knowledge bases that Government departments maintain themselves - it can also browse relevant websites, PDFs, and other sources of information, collating their findings in agents' dashboards in response to the most specific queries, including providing practical steps towards a resolution. This not only significantly eases the pressure on frontline staff, but can also reduce the time and expense involved in training new agents or broadening the capabilities of existing ones.
AI's ability to translate high volumes of data into an actionable form in real-time is unprecedented. Critically, this does not just have to mean formal knowledge bases that Government departments maintain themselves - it can also browse relevant websites, PDFs, and other sources of information, collating their findings in agents' dashboards in response to the most specific queries, including providing practical steps towards a resolution. This not only significantly eases the pressure on frontline staff, but can also reduce the time and expense involved in training new agents or broadening the capabilities of existing ones.
At Exponential-e, we're already working closely with a number of Government organisations (and numerous others from across the public and enterprise sectors) to bring these concepts to life and establish a clear standard of best practice around where and how agentic AI is implemented. These "cyber advisors", as they are increasingly called, are transforming the way local Government's contact centre environments operate, ensuring citizens enjoy the fastest possible resolutions, while simultaneously freeing up time and resources that can be reinvested in other public services.
Of course, this must all begin with the right foundation - specifically, a thorough assessment of an organisation's current customer journey, which will reveal where the implementation of agentic AI will bring the greatest possible benefits, and how the necessary changes can best be executed. Contact us today to arrange your own consultation and take the first step towards building your own team of world-class cyber advisors.
A secure digital foundation for better citizen outcomes, operational resilience, and long-term value.
Public sector organisations are under pressure to deliver more with less while meeting rising expectations for secure, always-available services. This guide shows how an integrated approach to connectivity, cloud, cyber security, and communications creates the resilience, scalability, and compliance government demands – turning digital strategy into real community impact.
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An exceptional customer journey extends far beyond the initial point of sale. And nowhere is this truer than for subscription-based businesses, whose continued success is based on delivering consistently seamless, high-quality experiences throughout each customer's time as a subscriber - from the initial sign-up through to the point where they decide to terminate their subscription for whatever reason.
Indeed, these new models have transformed the way many businesses interact with their customers, applying lessons learned from established subscription-based services, such as gyms and streaming services. From both traditional retailers and ecommerce specialists offering scheduled deliveries of household essentials, groceries, and entertainment products, to the now-ubiquitous software-as-a-service model and premium subscriber options on popular social media platforms, there are numerous channels for forward-thinking businesses to establish 'sticky' streams of income, with more still to reveal themselves.
However, the rules around offering and managing subscriptions and memberships of any sort are about to change, particularly with regards to cancellations…
Throughout 2026, the Competition and Markets Authority (CMA)'s regulations around buyer protection and autorenewals are going to evolve, as part of the existing Digital Markets, Competition and Consumers Act 2024 (DMCC Act), in order to help consumers avoid getting trapped in unwanted subscriptions. Organisations found to be in violation of these new regulations can expect to face fines of as much as 10% of their annual revenue.
As a result, any retailer that offers subscriptions or memberships of any kind must be aware of how these changes will impact them in the months ahead and, adapt their systems and processes to ensure they remain fully compliant with all applicable regulations, and - most importantly - ensure that they are still able to offer a world-class experience for their subscribers.
So, what's about to change and how can we best prepare?
- Specific pre-contract information must be provided. The DMCC Act distinguishes between key pre-contract information and full pre-contract information. Both must be provided in full at the initiation of the contract, or the customer will not be bound by the stated terms. Compulsory elements include:
- Full details of payments, include frequency and amounts.
- Minimum total liability.
- Schedule of reminder notices.
- Full cancellation rights.
- Reminder notices will be compulsory. It is no longer enough to assume a customer will automatically want to renew their subscription. Reminder notices must be sent in advance of the renewal date.
- Cooling-off periods will also be compulsory. This applies to both new subscriptions and renewals. Customers must have 14-day window to cancel their subscriptions without penalty.
- Cancellations must be as simple as possible. Cancellation instructions must be provided, and the process must not include any unnecessary steps. This also applies to online subscriptions. Confirmation must be provided within 24 hours.
There's certainly a lot to consider here, but rather than treating these changes as onerous compliance obligations, why don't we treat them as an opportunity to reconsider the overall subscriber journey, and look for new opportunities to enhance it?
Traditionally, when a customer wishes to cancel a subscription or membership, they've done so by speaking to an agent, who will then have the opportunity to discuss their reasons for cancelling and potentially offer some perks to change their mind. In light of the changes mandated by the new DMCC, this is unlikely to be practical in the majority of cases, when customers are able to unsubscribe with a single click. This has the potential to create a serious loss leader for subscription-based businesses whose customer engagement strategy is based on an initial discount or free gift (e.g. the first month's delivery is free, after which the subscriber pays the usual rate), as there is nothing to stop customers hitting 'unsubscribe' right before their first payment is due.
However, with agentic AI and intelligent automation currently transforming both the contact centre environment and the wider customer journey, numerous opportunities have presented themselves to ensure full compliance can seamlessly co-exist with personalised experiences that maximise long-term retention and build brand loyalty.
For example, if someone is looking to cancel via a page on your website and you have already implemented a chatbot function that they use to request a cancellation, the bot can automatically engage a real customer service agent, who can discuss the reasons for their cancellation, provide any hands-on support they need, and (ideally!) offer any perks or resolutions that will entice them to stay.
If your contact centre environment and chatbot functions have been intelligently integrated (as they should be!), these interactions can then be utilised to drive further optimisations, such as ensuring cancellation requests are routed to agents who have the best records of retaining customers, or ensuring agents don't invest their time and effort on accounts that have no realistic chance to renewing their subscriptions. For example, AI-based analytics can identify trends in customer data, such as individual addresses that have signed up for multiple trials but never made a purchase, which will allow agents to focus their attention where it will prove most effective.
And of course, the best approach to minimising cancellations is ensuring customers never want to cancel to begin with! All the data gather through customer interactions - whether it's with an agent or chatbot - can help build up more accurate, comprehensive customer personas that support highly personalised offers, helping to maximise the number of subscription renewals.
Above all, while regulations evolve and customer expectations naturally shift, the value of a personalised experience, delivered by an attentive, knowledgeable professional is a constant for the Retail sector. If we keep this in mind while making full use of the possibilities AI-powered automation offers us, the opportunities will be tremendous.
If you'd like to take a deep dive into your own customer journey and identify where the intelligent application of new technologies could make that all-important difference, just get in touch.
Exponential-e & Retail
Our Retail brochure offers a comprehensive overview of how we draw on a deep understanding of the sector's singular challenges, an evolving technology ecosystem, and a highly consultative approach to offer bespoke solutions that help staff deliver their best for every customer - both online and in person.
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In today's interconnected society, our data is a fundamental part of our personal and professional lives, informing everything from the way we communicate and collaborate with our colleagues to the way we do our weekly shop. Seamless, secure flows of data have transformed the way we access many critical services and helped bring a rich vein of new innovations to market, but as with any period of intensive technological evolution, these benefits have come at a price…
In a highly unpredictable geopolitical landscape, the growing volumes of data created, stored, and transferred by public sector and enterprise organisations present an extremely attractive target for bad actors, as does corporations' intellectual property and citizens' personal data. It's unsurprising that organisations across the public and private sectors are treating the continued integrity of their data as a critical priority – not only to avoid the financial and reputational consequences of a breach, but also to provide customers and prospects with assurance that their critical data will always be protected, both at rest and in transit.
Data sovereignty is a key part of this journey, by which we mean – in the broadest sense – guarantees over the geographical locations in which data may be stored. Most technology providers will already have such guarantees in place, typically involving the location of their hosting environments. However, with the now near-ubiquity of Cloud platforms and the growing complexity of security and compliance, the nature of true data sovereignty is no longer so clear.
With this in mind, consider the following questions when evaluating Cloud providers…
Is your Cloud provider fully incorporated in your desired location? While they may maintain hosting environments there, can they say the same for the Cloud platforms you will be utilising, particularly if they are operating as part of a larger umbrella company? If not, you cannot guarantee that your data will remain within the country when in transit, which may lead to compliance and security issues
Will they maintain full jurisdictional control of all data? Related to the above point, with several governments having now implemented regulations that grant them access to data stored in Cloud platforms (e.g. the US Cloud Act), providers must be able to guarantee that customer data will never be subject to such overreach. This is especially critical for any sort of public sector data, particularly Government and defence.
Can they specify which personnel have access to their Cloud platforms? Again, all engineers who will be maintaining the Cloud platform and acting on behalf of customers must be based in their sovereign nation, with the appropriate clearances and certifications in place.
Does their data sovereignty extend to their disaster recovery and business continuity practices? The sovereignty of data centres must extend to back-up environments, which must also be located in the designated geographical region, with air gapping, data encryption, and zero-trust security measures utilised as appropriate, and all of this subject to annual audit.
Will they maintain full jurisdictional control of all data? Related to the above point, with several governments having now implemented regulations that grant them access to data stored in Cloud platforms (e.g. the US Cloud Act), providers must be able to guarantee that customer data will never be subject to such overreach. This is especially critical for any sort of public sector data, particularly Government and defence.
Can they specify which personnel have access to their Cloud platforms? Again, all engineers who will be maintaining the Cloud platform and acting on behalf of customers must be based in their sovereign nation, with the appropriate clearances and certifications in place.
Does their data sovereignty extend to their disaster recovery and business continuity practices? The sovereignty of data centres must extend to back-up environments, which must also be located in the designated geographical region, with air gapping, data encryption, and zero-trust security measures utilised as appropriate, and all of this subject to annual audit.
This is why Exponential-e has continued to develop our ability to guarantee true data sovereignty, in direct response to the evolving digital and geopolitical landscapes. To this end, we were recently certified as a VMware Sovereign Partner, reflecting our ability to provide complete assurance around the sovereignty and control of digital assets. The are multiple dimensions to this, including our hosting facilities, support, management, regional jurisdictions, security clearances, and ability to deliver complementary services, such as Bring Your own Key (BYoK) and both shared and dedicated Cloud environments. As a proudly UK-based company for more than twenty years, our full range of solutions is designed with true sovereignty inherent in the design – something we continue to develop in response to the latest regulations, geopolitical shifts, and security challenges.
If you are in any way concerned about the sovereignty of your data and your key platforms, do not hesitate to reach out to our team, who will guide you through these challenges, ensuring you can continue your Cloud journey with complete peace of mind.
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