Exponential-e has recently announced the appointment of Navjot Lauda as Director of Marketing and Alison Macmartin (previously Hastings) as Director of Channel Sales, following a rigorous assessment process.
Navjot brings more than 20 years of B2B marketing leadership experience, including over five years as Global Head of Marketing at DXC Technology, a Fortune 500 global IT services and consulting company. He has also held senior roles at leading technology companies, including Huawei and Alibaba, having lived and worked in China for more than 12 years.
Navjot is a member of the Society of Leadership Fellows and former judge at the prestigious B2B Marketing Awards and is passionate about building stronger brands through storytelling and human connection. He will work closely with teams across the Group to further strengthen Exponential-e's unique market position. Based in Ascot, Navjot enjoys spending time with his family outside of work.
Alison joins the team as one of the UK's most respected channel and alliance leaders, with a career built over 25 years. Most recently, Alison served in the enterprise SaaS, digital, and AI transformation space as Ayaya's Senior Director - Channel and Alliances - Europe. Prior to that, Alison spent a decade leading channel divisions across the telecommunication, internet service provider, and networking connectivity sectors in companies such as TalkTalk, Cable & Wireless, and Juniper.
Her deep experience of channel business has seen her cultivate strong, long-lasting partnerships between numerous leading systems integrators, providing a unique perspective on both leadership and business development. Alison brings energy and a fearless sales mentality that will only strengthen and expand Exponential-e's current and future channel and alliance ecosystems.
I am delighted to join Exponential-e at such a pivotal stage in both the company's transformational journey and the wider evolution of the UK technology sector. I look forward to leading the Group marketing function and helping drive the next phase of growth by combining brand strategy, human connection, data and AI to strengthen brand resonance, elevate client storytelling and create deeper engagement. I firmly believe people are every organisation's greatest asset, and I am excited to foster meaningful connections across the business, our customers and partners.
Navjot Lauda - Group Marketing Director
Exponential-e has established a truly unique identity in the channel space – one that I am keen to develop further in collaboration with both colleagues and channel partners. I'm confident that these partnerships will continue to bring a wealth of unexpected new innovations to market, all to our mutual benefit.
Alison Macmartin - Director of Channel Sales
There were numerous excellent candidates for both directorships, but Navjot and Alison were both clear standouts. Along with the rest of the Group's Board of Directors, I am delighted to welcome them to Exponential-e and look forward to working closely with them both in the years ahead.
Lee Wade - Founder & CEO of Exponential-e
1611 Hits
"When it comes to digital transformation, the personal touch is often what takes projects from 'good' to 'exceptional'. Plenty of companies can deliver technology, but it's the relationships that really drive innovation in long term."
Philip Button, Regional Business Manager – Enterprise
2141 Hits
Exponential-e is recognised for enabling and delivering success in helping organisations reimagine their customer experiences in 2023.
February 8, 2024 – Exponential-e has been named Global Partner by Five9, the provider of the Intelligent CX Platform. The Five9 2023 Global Partner Awards recognise the achievements of the Five9 global ecosystem of channel partners, systems integrators, strategic alliance partners, and Independent Software Vendors (ISV's).
Exponential-e partners with Five9 to deliver an industry-leading, omnichannel Contact Centre as-a-Service (CCaaS) platform, suitable for the modern customer journey.
"Our partnership with Five9 has always been built around our shared values and passion for exceptional CX at a time when the Contact Centre has become many organisations' primary point of contact with their customers. We firmly believe that the intelligent application of the right technologies has the potential to transform the way customer service excellence is achieved across a range of channels, so working with Five9 to bring our CCaaS solution to life was simply a natural fit. This award is a testament to both what's already been achieved, and what we will achieve together in the years ahead."
Gareth Hayes, Head of UC and CX, Exponential-e
"Our partners consistently provide a high level of value to Five9 and our joint customers. The continued growth we have experienced over the last several years would not have been possible without the global reach and stellar performance of our partners", said Jake Butterbaugh, Senior Vice President, Global Partners. "These partner award winners represent the best of the best. We are so happy to recognise them and are humbled and inspired by their commitment to Five9 and to delivering outstanding CX. Congratulations, Exponential-e, on your well-deserved recognition."
Five9 is on a mission to Bring Joy to CX™. The Five9 Global Partner Program and its 1,400+ members deliver excellence, integrity, and solutions that enable our joint customers to deliver exceptional customer experiences. The Five9 Intelligent CX Platform is a leading AI-powered CCaaS solution that elevates contact centre performance by empowering managers with actionable insights and intelligence, personalise customer experiences with self-service and their choice of channel to communicate, elevating businesses to deliver results ensuring the delivery of joyful agent and customer experiences.
To learn more about the Five9 2023 Global Partner Award winners, click here.
‐‐ ENDS ‐‐
14066 Hits
© 2026 Exponential-e Ltd. Reg. No. 04499567, Reg. Address:100 Leman Street, London E1 8EU