Exponential-e appoints Dr Daniel Hulme as Strategic Advisor to accelerate end-to-end AI capabilities

Exponential-e has announced the appointment of globally recognised AI specialist Dr Daniel Hulme as Strategic Advisor. This marks a significant step in the company's evolution, building on its established strength in the secure platforms, connectivity, and high-performance compute that underpin modern intelligent systems, and enabling it to serve as a trusted partner in the design and delivery of fully assured, end-to-end AI capabilities.

In his new role, Dr Hulme will work closely with teams across the Exponential-e Group to support this journey, shaping assured, outcome-driven AI systems that can operate safely and effectively at scale. This includes agent assurance, advanced algorithm generation, and the design, deployment, and governance of transformational solutions within complex and highly regulated environments.

Dr Hulme is a globally recognised AI scientist, entrepreneur, and investor. He is widely recognised as one of the Top 10 Chief AI Officers worldwide for his work at WPP, following its acquisition of Satalia in 2021. He is also recognised for creating and scaling sovereign AI businesses that have delivered measurable value in enterprise environments, including Faculty (which Accenture has agreed to acquire) and Conscium – a research organisation focused on the rise of machine consciousness and the long-term implications of increasingly autonomous AI systems. This track record underlines his ability to take advanced AI capabilities beyond the research and engineering phases to deliver large-scale commercial and operational impact.

Alongside his commercial work, Dr Hulme serves on the Impact Board of the University of St Andrews Computer Science, where his work focuses on the business, ethical, and societal impact of advanced technologies, advocating for their responsible adoption. He is also a highly regarded keynote speaker, advising governments and enterprises globally on the future of AI.

Commenting on the appointment, Jonathan Bridges, Chief Information Officer at Exponential-e, said:

AI has moved beyond experimentation. From intelligent agents to next generation customer experiences, organisations now require AI systems that are not only powerful, but assured, explainable, and suitable for real world deployment.

I have worked with Daniel for more than 20 years, and his depth of expertise across research, engineering, and large-scale delivery is exceptional. His involvement will help us convert raw AI capability into trusted solutions that deliver measurable outcomes, even in the most challenging environments.

Jonathan Bridges

"Exponential-e works with a large and diverse customer base across the UK economy, spanning sectors such as healthcare, critical national infrastructure, defence, and professional services. What stands out is the level of trust placed in the organisation to deliver secure, sovereign, and resilient digital platforms at scale.

"As AI becomes more embedded in core operations, particularly in regulated and mission-critical environments, organisations need partners that can combine deep infrastructure capability with assured, responsible AI development. Exponential-e is uniquely positioned in this regard, with the foundations, governance, and customer reach already in place.

"I am looking forward to working with the team to help evolve that strong platform and compute capability into end-to-end AI systems that are trustworthy, explainable, and capable of delivering meaningful transformation across multiple sectors of the UK economy."

Dr Hulme

With this appointment, Exponential-e reinforces its position as a trusted partner that not only delivers AI's underlying foundation, but enables organisations across the UK to design, assure, and operationalise the full range of its capabilities. Dr Hulme will be a keynote speaker at a planned London event in April, sharing his insights into unlocking this technology's true business value.