Across the hospitality sector, the new breed of interconnected guest experience means that expectations are at an all-time high. New opportunities to deliver truly personalised experiences that help brands establish their place in the public consciousness continue to reveal themselves, but the resulting pace of digital transformation means that these inevitably come with new challenges. With multiple channels now typically involved in each guest's journey - from booking to arrival, checkout, and beyond - many hospitality professionals are finding themselves short-staffed, unable to manage the growing complexity of their day-to-day operations.
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