Over the past few months, video calling has exploded in both our personal and professional lives. We not only rely on regular calls to stay connected with our loved ones during this time of lockdown, but have come to depend on it as a primary mode of communication at work, in order to maintain the same standards of collaboration and interaction that we experienced in the office. Indeed, the number of people using video calling on a regular basis has increased by 87% over the past two years[1], and shows no sign of slowing down.

The level of performance and resilience organisations demand from their networks has increased several-fold in the wake of COVID-19. The rapid transition to a fully distributed workforce has not only placed considerable demands on networks in terms of raw performance, but also the resilience needed to adapt to the unexpected with minimal disruption to data security, internal processes or the customer and user experience.

While we have certainly seen some considerable successes in this area, there is still work to be done if this new way of working is able to provide companies with the agility, security and scalability they need to adapt and thrive going forward.

We see over and over again how COVID-19 is transforming the way we work and connect with each other. Employees across virtually every industry are now working effectively from home, even if such an arrangement would have been unthinkable at the start of this year. It's been extremely heartening to see the range of innovations that have been embraced in response to the crisis, but it's important not to forget the foundations of your IT infrastructure as you explore these solutions. For example, consider how you are backing up and storing the lifeblood of your organisation: your data.

With research from the IDC estimating that 80% of the data created by 2025 will be unstructured [1], businesses need to ensure they have an affordable storage solution for such high volumes of data. A simple, cost-effective solution that businesses can utilise to this effect is Cloud Object Storage, which stores petabytes of data in the Cloud as 'objects'.

The move towards Hybrid Cloud infrastructures - with on-premise solutions systems connected to Public and Private Clouds to maximise the benefits of each solution - has been in progress for a number of years now. Indeed, in 2019 it was reported that 69% of organisations were already utilising some form of Hybrid Cloud solution¹. Since then, the move towards a distributed workforce in response to COVID-19 has accelerated this process, with 82% of organisations reporting that they have accelerated their Cloud adoption strategies as a result of the pandemic².

It's well-established that security is an essential part of all infrastructure. With data protection more of a concern for customers and end users than ever - particularly in light of regulations like the Cloud Act and GDPR - it's vital that organisations demonstrate a clear commitment to the security of their networks, Cloud applications and physical devices.

No matter how sure you are that your network is secure, you may still be at risk of cyberattacks. It's no exaggeration Cybercriminals are constantly working to stay one step ahead of organisations and security professionals, exploiting any vulnerability they can in even the most sophisticated systems.

2020 has proven a challenging time for the global hospitality sector. As with virtually every industry impacted by COVID-19, the sector has been forced to completely re-evaluate the way it delivers its services, in order to comply with government regulations and - most importantly - guarantee the continued safety of both guests and staff.

As students finally make their long-awaited return to the classroom, it is important that schools, colleges, and other institutes of education do not lose sight of the increasingly complex cyber security landscape they must navigate, and ensure the lessons learned throughout lockdown continue to be acted upon.

There's no doubt that the past two years have challenged the Hospitality & Leisure sectors in ways that would previously have been unimaginable, with social distancing requirements limiting the number of guests who can be hosted and making familiar processes like checking in and out significantly more complex. But, like every sector impacted by the pandemic, these challenges have inspired a new wave on innovation, as IT infrastructure has evolved to support staff and guests alike, ensuring safety does not have to come at the expense of an enjoyable stay.

Let's consider some of the ways the challenges of COVID-19 have impacted the Hospitality & Leisure sector, and how the lessons learned can - in the long term - open up new opportunities to deliver truly unforgettable experiences for every guest…

Ever since the Cloud as a concept entered the public consciousness, concerns about its perceived cyber security weaknesses have been a major obstacle to organisations - and, indeed, entire sectors - embracing digital transformation. The AEC sector, in particular, has traditionally been slow to begin the process of Cloud transformation, although the number of future-minded firms phasing out their legacy systems and embracing the scalability, agility, and operational resilience the Cloud has to offer in recent years indicates that we are seeing a shift in this regard.

The healthcare sector generates higher volumes of patient data on a daily basis than ever before - all of which conceals a rich vein of opportunities to optimise efficiency and enhance patient care. The demand for more efficient diagnosis and more effective management of data has naturally led to the rise of digital pathology and - in turn - the Picture Archiving and Communication Systems (PACS) that underpin these initiatives.

In a heightened cyber threat landscape - where ransomware attacks are increasing in frequency and sophistication - and having weathered the challenges of COVID-19 and the resulting move to hybrid working, the Finance sector is still continually challenged to demonstrate to its customers that critical services will remain available no matter what, and that sensitive financial data will remain fully secure at all times.

When it comes to building brand loyalty, customers increasingly expect the retailers they shop from - whether that's online, in person, or via click-and-collect - to demonstrate tangible efforts to operate in an ethical, sustainable, and environmentally friendly manner in everything they do.

The UK's Legal sector must contend with some of the most stringent compliance and data protection obligations in the current digital landscape. For many years, this has hindered the progress of digital transformation initiatives within firms, but in recent years, in order to meet the challenges of COVID-19, many firms have seized the opportunity to modernise cumbersome legacy systems and develop cutting-edge IT infrastructure that enables their staff to work more flexibly.

With lockdown restrictions finally easing, and the public looking forward to enjoying the different activities they have been deprived of for the past two years, it's certainly an exciting time for the UK's Hospitality & Leisure sector. But as hotels get ready to open their doors again, it is essential that hospitality professionals do not lose sight of the challenges that will be involved.

In spite of the ongoing evolution of cyber security processes and technology, human error is still responsible for 95% of data breaches¹. Phishing attacks alone represent a particularly insidious risk, with 91% of organisations experiencing a successful attack in 2021 alone_².

In light of recent geopolitical events, and the increased threat to corporate infrastructure, organisations across the UK must assume that they will be forced to contend with a cyber-attack in the near future and prepare accordingly. Indeed, the NCSC has already set out its own guidance to help organisations bolster their defences, which we strongly advise you to read and implement.