Exponential-e Bolsters Marketing and Sales Leadership with New Appointments
Exponential-e has recently announced the appointment of Navjot Lauda as Director of Marketing and Alison Macmartin (previously Hastings) as Director of Channel Sales, following a rigorous assessment process.
Navjot brings more than 20 years of B2B marketing leadership experience, including over five years as Global Head of Marketing at DXC Technology, a Fortune 500 global IT services and consulting company. He has also held senior roles at leading technology companies, including Huawei and Alibaba, having lived and worked in China for more than 12 years.
Navjot is a member of the Society of Leadership Fellows and former judge at the prestigious B2B Marketing Awards and is passionate about building stronger brands through storytelling and human connection. He will work closely with teams across the Group to further strengthen Exponential-e's unique market position. Based in Ascot, Navjot enjoys spending time with his family outside of work.
Alison joins the team as one of the UK's most respected channel and alliance leaders, with a career built over 25 years. Most recently, Alison served in the enterprise SaaS, digital, and AI transformation space as Ayaya's Senior Director - Channel and Alliances - Europe. Prior to that, Alison spent a decade leading channel divisions across the telecommunication, internet service provider, and networking connectivity sectors in companies such as TalkTalk, Cable & Wireless, and Juniper.
Her deep experience of channel business has seen her cultivate strong, long-lasting partnerships between numerous leading systems integrators, providing a unique perspective on both leadership and business development. Alison brings energy and a fearless sales mentality that will only strengthen and expand Exponential-e's current and future channel and alliance ecosystems.
I am delighted to join Exponential-e at such a pivotal stage in both the company's transformational journey and the wider evolution of the UK technology sector. I look forward to leading the Group marketing function and helping drive the next phase of growth by combining brand strategy, human connection, data and AI to strengthen brand resonance, elevate client storytelling and create deeper engagement. I firmly believe people are every organisation's greatest asset, and I am excited to foster meaningful connections across the business, our customers and partners.
Navjot Lauda - Group Marketing Director
Exponential-e has established a truly unique identity in the channel space – one that I am keen to develop further in collaboration with both colleagues and channel partners. I'm confident that these partnerships will continue to bring a wealth of unexpected new innovations to market, all to our mutual benefit.
Alison Macmartin - Director of Channel Sales
There were numerous excellent candidates for both directorships, but Navjot and Alison were both clear standouts. Along with the rest of the Group's Board of Directors, I am delighted to welcome them to Exponential-e and look forward to working closely with them both in the years ahead.
Lee Wade - Founder & CEO of Exponential-e
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