Early in 2013 Jellyfish Pictures outgrew their Noho base in Margaret Street. Restrictions on power and space and with office space at a premium the challenge was to find a solution that would keep them in the heart of London’s thriving VFX community without compromising on quality and client service.
Crucially, it also means that employees are no longer tied to a physical desk and have the ability to work from any device and any location, making the company highly flexible when bidding for future work. It has also supported other developments within the Jellyfish Group including the opening of their new purpose built, 4,000 square foot studio in Brixton, where 60 artists and supporting production staff are based. The new system means that work can be shared between studios, so that employees and contract/remote workers can collaborate on projects despite being based in separate offices.
Using Exponential-e’s low latency, private Network powered by NVIDIA GRID™ technology gives the graphic artists access to all of the creative tools they need, from Nuke to Softimage, virtually, from any device anywhere in the world.
As they’re essentially accessing a Data Centre, Jellyfish’s creative team can harness the power of the platform for both application performance and rendering, but with asset management and storage taken care of too - so nothing would be lost if a computer or terminal crashed or failed.
“The nature of the VFX industry is project-based, and we often require technology resources and freelancers on demand. Exponential-e’s solution enables us to respond quickly to these fluctuating project requirements” explains Jeremy Smith, CTO of Jellyfish.
“Scaling up and down for productions - where you might be operating remotely from several locations, such as on set, on location and in the studio, at speed with security and privacy center stage - is difficult to say the least. Operationally, we no longer need to rely solely on our existing architecture when further processing power or capacity is required. Instead, our staff can spin-up additional resources on demand.”
Exponential-e’s Cloud platform built on NVIDIA’s GRID™ technology uses servers packed with high-performance GRID GPUs. VMWare’s Horizon VDI platform provided the virtulisation, the low latency 100GigE Network between Jellyfish’s two studios means that graphic artists using the virtualised desktops doesn’t cause any problems with screen refreshes and rendering. With multi-million dollar production budgets in play the security of desktop virtualisation is of paramount importance. However, the hosted service that Jellyfish uses remains within its Local Area Network (LAN) and on the clean side of the firewall, meaning it doesn’t transcend the public Internet. As a result, security and privacy concerns are negated.
This investment in Network resources was absolutely critical as the performance of all Cloud services are directly dependent on the speed of the network infrastructure, with which it connects to the Data Centre. When Jellyfish artists are working round the clock in different studios to a strict deadline, removing all potential loss of productivity from lag is vital.
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