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Press Releases |
Pan-European VPLS Network Rolled-Out for Enterprise Customer16 January 2007 Exponential-e’s Next Generation Solution Delivers Major Benefits Exponential-e, a specialist provider of bespoke Ethernet solutions to the corporate market, has begun rolling-out a VPLS-enabled Pan-European network for Advertising.com, a global provider of results-based interactive marketing services to online advertisers and publishers. The new VPLS solution replaces a Layer 3, Internet based, IP-VPN and is expected to deliver better latency, improve efficiency, and simplify the management of the network and traffic running across it. To date the London to Paris connection is live, Hamburg is being provisioned, and Stockholm and Madrid are due to be connected in early 2007. Additional Scandinavian countries will be added throughout the year. On completion Advertising.com will benefit from a totally private solution which uses Exponential-e’s network and access circuits, and unlike an IP-VPN it does not rely on the Internet, removing the requirement for firewalls at each European office – a factor which Dan de Sybel, European Head of Technology at Advertising.com, believes will save the company time and money “The reality is that firewalls are a minefield, fraught with management issues. In our case this was exacerbated by the fact that our IT is centrally managed from London, so each time something went wrong we had to fly someone out to the relevant office to address the problem. Exponential-e’s solution frees-up our IT resources to focus on our own business objectives rather than solving general issues in the network”. All of Advertising.com’s Internet access will now by fed through a separate VLAN into the London office where one firewall still remains. Exponential-e’s use of Ethernet Demarc Devices (EDD) allows this common Internet feed to be delivered across the same access circuit but via a separate cable direct into the Firewall to maintain security. An evolution of this design, which Advertising.com is considering for the future, is to move this last remaining Firewall to the centre of the network, allowing all sites direct access - improving latency, reliability and throughput. The strategy, once all the sites are connected, is for Advertising.com to converge voice and video over the network. Unlike an IP-VPN, where complex firewall configurations are required to both separate and tag traffic, the next generation Quality of Services’ features in the Exponential-e network allows traffic to be identified and classified in real time and at wire speed. Voice, Video and LAN traffic can even be presented as physically separate cables via the EDD once they reach the site. Adrian Hobbins, CTO, Exponential-e commented that “This is a perfect example of where our investment in a state of the art Next Generation Network can remove complexity and cost whilst also improving performance, freeing up the customer’s IT support staff to focus on their core business instead of struggling with legacy Layer 3 convergence and security issues”. « Back « Back |